Market Data 
Khartoon Weiss, the former lead executive for TikTok’s North American ads business, is joining Google.
She’ll serve as vice president of US Mid Market Sales (MMS), Commerce, according to a memo sent to Google employees on Monday.
MMS typically handles medium-sized advertising clients for Google. The commerce team looks after retailers, e-commerce companies, and some other brick-and-mortar clients, such as doctors and automotive showrooms.
“This is a huge addition to this team and to Google as Khartoon brings vast leadership experience across our industry,” wrote a memo from John Nicoletti, VP of customer solutions at Google.
Weiss will report to Nicoletti, according to a person familiar with the matter.
Mid-market sales have become a major growth area for Google, serving advertisers with the potential to increase their spending with the company.
Nicoletti had previously described the Google Customer Solutions team, referred to internally as “GCS,” as “managing a portfolio the size of a Fortune 100 company” in a memo he sent to staffers last year.
Weiss joined TikTok almost six years ago. Last week, Business Insider reported Weiss was leaving TikTok, the latest in a string of senior departures across the company’s advertising and marketing teams.
“Across the Americas, we have welcomed some incredible leaders in the last several months which is a huge testament to the growth and reputation of GCS Americas! Great teams attract great leaders, and I have no doubt that will continue this year as we keep growing,” Nicoletti wrote in Monday’s memo.
Read the full memo from John Nicoletti on Weiss’ hire below:
Hi GCS Americas Team,
I’m thrilled to share that Khartoon Weiss is joining us today as VP, US MMS Commerce!
This is a huge addition to this team and to Google as Khartoon brings vast leadership experience across our industry. Khartoon most recently served as the Vice President and GM of Global Business Solutions at TikTok, where she led a multi-billion dollar ads business across 90+ markets. Prior to that, she served as the Global Head of Verticals at Spotify and has deep roots in the agency world, having served as the CMO and Chief Client Officer at WPP’s MediaCom and MDC Partners. She is passionate about growing great teams and talent, and is known for being a mentor, an ERG sponsor, and a team culture builder in our industry. Outside of work, she is a wife, sister, and a pet-parent who loves ballet, traveling, and endurance sports. Khartoon goes by “KO,” and will be based in Saint John’s Terminal with our NYC team.
Across the Americas, we have welcomed some incredible leaders in the last several months which is a huge testament to the growth and reputation of GCS Americas! Great teams attract great leaders, and I have no doubt that will continue this year as we keep growing. I also want to extend a huge thank you to Imma as she has led both our US MMS Commerce and Lead Gen businesses over the last several months, and to all of our leaders that have flexed during this time of transition and growth for GCSA Leadership!
Thank you for all of your flexibility, growth, and hustle as we ring in Q2. Let’s have another great one in GCSA!
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