Market Data 
Starbucks’ newest feature lets ChatGPT turn your “vibe” — or even a photo of your outfit — into a coffee order.
The coffee giant on Wednesday rolled out a new app within ChatGPT’s app ecosystem that lets users provide a prompt, such as their preference for protein or sugar-free drinks, something that captures the essence of the sunset, or alters the vibe of their workday, and receive a drink recommendation.
Users can add customizations, such as cold foam or matcha powder, and choose a location through ChatGPT, then complete their order through the Starbucks app or website.
“Over the past year, one thing has become clear: customers aren’t always starting with a menu. They’re starting with a feeling,” Paul Riedel, senior vice president of digital & loyalty at Starbucks, said in a statement about the beta app. “We wanted to meet customers right in that moment of inspiration and make it easier than ever to find a drink that fits.”
Riedel added that the technology is meant to make customers “more excited” about their drink.
“As a beta experience, it’s also an opportunity for us to listen, learn, and refine as we go,” Riedel said. “You’ll see us continue exploring new ways technology can delight our customers while supporting our baristas. This is only the beginning.”
Users are already turning ChatGPT into everything from a personal stylist to a meal planner, and now, increasingly, a way to decide what to order online.
Several major retail brands — including Walmart and Target — have partnered with OpenAI to integrate ChatGPT into their shopping experiences, allowing users to discover and purchase products directly within the chatbot’s interface.
The push reflects a broader shift toward “agentic commerce,” where chatbots don’t merely suggest products, but help users buy them.
The practice is expanding among delivery operators and food and beverage brands. DoorDash and Uber Eats have created ChatGPT apps that let users turn recipes into shoppable grocery lists, browse restaurant menus, and place delivery orders, while fast-food operators like Burger King and Firehouse Subs have ChatGPT apps that show nearby locations and help users find deals.
The ChatGPT app isn’t Starbucks’ first foray into AI in its coffeehouses, but it marks one of its biggest public-facing bets on the tech.
In June 2025, Starbucks announced it would roll out Green Dot Assist, its AI-powered virtual assistant for baristas, powered by Microsoft Azure’s OpenAI platform. First piloted at 35 locations, Green Dot Assist is being rolled out more widely this year.
The rollouts signal how quickly AI is becoming part of everyday consumer decisions — including something as routine as ordering coffee.
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